Seth Neal (dotCom)

Seth Neal - Curriculam Vitae

Seth E Neal

About Me

As an Email Marketing Manager I love analyzing current marketing efforts, forming strategic paths forward and taking the lead in tackling the new challenges ahead. Enthusiasm, flexibility and strategic thinking are qualities I bring to the workplace. And my passion for history, all things Apple and the Chicago Bears only gets annoying sometimes.

Expertise

Email Marketing

5 Years of Email Marketing Experience

Creating effective email marketing strategies from concept through completion in the non-profit sector. This includes developing strategies for template format testing, multi-variant subject-line and content segmenting based on demographic or other list characteristics. Analyzing marketing effectiveness of marketing campaigns. Strong knowledge of leading ESPs and thorough understanding of CAN-SPAM compliance laws.

WordPress / Drupal / Expression Engine

5 Years of CMS Experience

Using many of the leading Content Management Systems available today to meet critical business email marketing objectives; including analyzing landing page effectiveness with Google Analytics and click-through rates on pages and products.

HTML / CSS / PHP / MySQL

5 Years of Experience

Strong knowledge of these web standards used to deliver superior Email Marketing templates and Content Management System landing pages that produce results.

Photoshop / Illustrator / InDesign

7 Years of Experience with Adobe's Design Suite

Using Photoshop to create and edit existing graphics used in Email Marketing templates and landing pages.

Final Cut Pro / After Effects

10 Years of Experience

Creating short promotional videos in Final Cut Pro and After Effects for the web to complement other marketing efforts.

Experience

Small Business Owner

Staff Monkey / August 2007 - Present

Operate small business that provides email marketing for the non-profit sector.
Use my expertise to complete daily, weekly and monthly goals.
Responsible for the vision and mission of the company.

Campus Staff Member

InterVarsity / July 2002 - June 2008

Was responsible to annually raise a $50,000 budget.
Envisioned, planned and executed three 6 week long service outreaches to Thailand for college students.
Raised up project staff to lead the same service project in later years.
Planned and created regional and area websites for local branch of the organization.
Scripted, filmed and edited short promotional videos for student conferences and also produced short video teaching aids for conference speakers.
Created and led training for college students in the areas of leadership and cross-cultural service.